Experiments Conduct Check : ******************************* Avoid Biases: * Order Bias * Primacy effect * Recency Effect * Novelty Bias * Survivor Bias * Experimenter Bias : * Self-selection bias * `List of Biases `_ Mnemonic for Experiment Design: * Specific: Make sure the goals of your experiment are specific. * Measurable: Outcomes must be measurable using objective metrics * Achievable: The steps taken for the experiment and the goals must be realistic. * Relevant: The experiment needs to have purpose behind it. * Timely: Results must be obtainable in a reasonable time frame. #There are also other words possible for the mnemonic, such as Actionable and Realistic.